In late 2001, LINTEC Information Technologies brought a personal computer to the German market which particularly aims at older users. The so called "LINTEC Senior Club PC" had been developed in collaboration with older people themselves, with the University of Leipzig and with a German association promoting the integration of older citizens into the Information Society, the Verein Seniorinnen und Senioren in der Wissensgesellschaft (VsiW). This product is however not only a technical device but a complete product bundle comprising hardware, software, installation, user training as well as ongoing customer support.
The overall concept refers to the particular needs and interests of older people. The market-ing strategy pursued includes target group-related selling together with provision of comprehensive customer service and training. Moreover, the company aims at stimulating PC-based networking among their customers. In Germany, the Lintec Senior Club PC stands for a new approach of marketing IST to older people.
last update 2002-03-18